Step 1 : Strategy Development
The first step to any social media marketing strategy is to establish the objectives and goals that you hope to achieve. Having these objectives also allows you to quickly react when social media campaigns are not meeting your expectations.
Step 2 : Advertising Management
Before you start developing your social media advertising strategy, is important to understand exactly what social media ads are. Quite simply, a social media ad is any kind of paid content on a social media network.
Step 3 : Effective Content Creation
Having great content to share will be essential to succeeding at social media. Your social media marketing plan should include a content marketing plan, comprised of strategies for content creation and content curation, as well as an editorial calendar.
Step 4 : Community Management
Growing your presence in a new territory is a tough thing to do. Our first instinct is to just start doing, but when it comes to community management, you need to take a step back and listen before you do.
Step 5 : Measurement & Reporting
To find out what adjustments need to be made to your social media marketing strategy, you should constantly be testing. Build testing capabilities into every action you take on social networks.